Trials require us to not only capture the attention of our jurors, but also to motivate them to act on our client’s behalf. Story serves to pique the curiosity of jurors, and using neuroscience and a story structure designed to produce emotions that will motivate jurors to take action, we can use each stage of the trial to share the most compelling version of our client’s story.

The trial story map will walk you through preparing for each stage of trial, from voir dire, opening statement, direct examination, cross examination, to closing argument, using step-by-step processes to develop your story structure for each stage of trials.